Sean Platt over at Copybloggers.com has started a 3-part series on 14 Lessons Learned from One of the World's Highest-Paid Copywriters. Dan Kennedy gets more money to write one page of advertising copy than any other copywriter anyone knows of and that's because he's the best at what he does. In his book, The Ultimate Marketing Plan, he lays out how to market just about anything--using direct mail-style marketing. There's definitely nothing wrong with that and there is still a huge place for that in the marketing world. We, however, are primarily focused on online marketing and Sean helps bridge the gap between Dan Kennedy's style and our needs.
The first part of the series is great--I'm looking forward to the next two and I know you'll want to read them--and put them into practice--too.
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