There are so many new ways to get into the social media marketing mix that you could spend all day, every day, keeping up with all that updating and and responding to your existing/potential clients. This is by no means an exhaustive list. In fact, it's pretty much the tip of the iceburg:
- Facebook
- MySpace
- Blogging
- LinkedIn
- YouTube
- Discussion boards
- Ning
- Squidoo
- Twitter
As I said, by no means all the ways of reaching an audience. What's an entrepreneur to do?
You have a few choices:
- Spend more time marketing and less time sleeping
- Have your VA do it for you
- Pick the options that are best for you and develop a routine
If you have the time to spend more on your marketing efforts, great. You might even discover you like it. If you have more money than time, have your VA do it for you. If, however, your budget doesn't stretch quite that far, think about the third option. Pick the 2, 3, or 4 that will get you the most bang for your buck. I can't imagine anyone not taking part in the Facebook phenomenon, blogging is where you get to build rapport with your audience, Twitter is the buzz word of the day. These three can be a great place to start or to focus on your marketing until you have enough business that you can easily pay someone else to do it for you so you can go back to working in your business rather than on your business.
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